Selected work

What the work looks like

A restaurant, a historic inn, and a therapy practice: what each one needed, what we did about it, and what it looks like.

An Italian restaurant

Columbus, Ohio

Website & custom software

Paying for software they didn't use

Problem

The restaurant was paying about $600 a month for an all-in-one restaurant platform and using about 5% of what it did. There was no smaller plan to drop down to, so the choice was to keep paying for all of it or lose the website.

What we did
  • Built a new website from scratch around the menu, hours, and photos
  • Wrote a reservation system that lives on the restaurant's own site
  • Set up a photo library the restaurant keeps
  • Added an admin portal so staff change the menu, hours, and photos themselves
  • Left out everything they weren't using
Cost

About $600

a month, before

Under $100

a month, now

Over $5,000

saved a year

Photography

The food and the rooms

A cup of Italian wedding soup on a white tablecloth, a spoon lifting a small meatball01 A square slice of layered cake with whipped cream and white chocolate on top and raspberry filling, red sauce drizzled around the plate02 Scoops of chocolate ice cream in a footed glass dish with a spoon03 Shrimp scampi over linguine on a white plate, scattered with parsley04 A half-moon wall sconce glowing against a faux-marble wall beside a framed restaurant poster05

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A historic inn

Photography & social

Photographing the property and running its accounts

What we did
  • Photographed the lounges, dining rooms, and guest rooms
  • Built a content plan and a posting schedule
  • Took over posting, captions, and replies
  • Made the look consistent across every platform
Bar lounge of a historic inn: teal walls, a brass chandelier, red velvet club chairs and marble-topped tables in front of a carved wooden bar01 Private dining room with a long white-clothed table, dark wood chairs, plaid carpet and walls of framed newspaper clippings02 Lounge with navy velvet chairs and brass-rimmed tables beside a sunlit window, a gilt mirror and a leather sofa with orange cushions03 A striped pendant lamp hung with dozens of antique keys, glowing above a staircase04 A curly golden doodle sitting on a tufted bench at the foot of an iron bed in a guest room05 Guest room with a quilted white bed, two crystal pendant lights casting patterns on lavender walls06 Glassed-in porch dining room with a white-clothed table, dark chiavari chairs, small chandeliers and a brick wall07

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A therapy practice

Design, sourced and installed

Signage & window graphics

Ready for opening day

Problem

The practice was about to open with nothing on the building to say so. The offices were also visible from the sidewalk, and they didn't want to give up the daylight or the view out.

What we did
  • Designed a grand opening banner for the front of the building
  • Designed a matching sign for the porch
  • Sourced both through printers and approved the proofs
  • Designed window decals in perforated vinyl: solid from the street, see-through from inside
  • Measured, mounted, and installed everything on site
Result

Signs up before opening day, and offices nobody can see into from the sidewalk that still get the daylight.

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